In this evocative piece for Espolōn Tequila I want you to be able to feel the soil beneath your feet, smell the tang of smoke in the air and feel the heat of the sun on your own back. And I also want you to be able to remember those things when you take your first smooth sip.
When speaking a brand to life, there are so many things to bring into the narration that make it a fully sensory experience.
I love this kind of powerful work, and I raise a glass to Josh Sussman and Director Fausto Becatti for the opportunity to collaborate. They’ve made something special, and I invite you to experience the director’s cut.
I’m proud to tell the stories of great brands, projects, products…and people. Because that’s what it’s all about, isn’t it? Shining a light on the people who bring great things into this world.
Why not have a listen HERE?