Authoritative and at the same time trustworthy. That’s the kind of vo we were going for in this Television commercial. A voice that lent credit to this seed product and offered reassurance from a product farmers were already familiar with.

Agriculture is one of most important industries, if not THE most important. Farmers and ranchers provide us with the food we live on everyday. Yield Ready canola is a product farmers trust to provide excellent yield with little crop loss due to weeds and pest.

This spot ran across Western Canada in 2008, giving a crop producers a great option for their upcoming planting season.