An Ode to the Crew of the F/V Arctic Lady, who each season work tirelessly through some of the toughest conditions Alaska can throw at them.

Watch this Rocky Brands, Inc. piece with CREATIVELY to learn what makes them XTRATUF.

These are classic words, epic words. Words from the Ernest Henley poem “Invictus” which speaks to showing courage in the face of death…a reality that these fishermen face every single day out on the water.

Which are the words that you use to describe your product and your crew? Whether the tone of your business is classic and epic or light and cheeky, Dave’s got the memorable tone that you’re looking for and the adaptability to make it top notch.

Have a listen to a few other of his commercial projects HERE.